My former boss once told me that - when confronted with the need for drastic, fundamental change in his business - he'd ask himself "what would my successor do?"
Doug Lebda's latest successors, CD Davies and Bob Harris, are making some changes. But no worries for Doug, its not too drastic. It doesn't throw out the lead-aggregation, lenders compete, you win model which Doug helped to invent, which I've argued has had its day.
Bill Rice was there, this week, at LendingTree's 2007 Partner Summit. He shares with us LendingTree's new emphasis their commitment to three fundamental initiatives: 1. Positive customer experience, 2. Higher quality inquiries, 3. Repeat customers and promoters. What struck me about his summary was that there was no indication of what specifically was going to change with their business model to cause these things to happen.
LeadCritic, posted earlier this month that LendingTree is rumored to substantially raise their prices. Even more interesting than the actual post is the discussion in the comments that ensues.
Other than mission statement goals, what is LendingTree really changing about the customer's experience shopping for a mortgage online?