Tuesday, April 10, 2007
Mortgage Lead Conversion Rates Revealed
Compare Mortgage Rates at RateZip.com
Kaleidico.com, the lead management software firm, released the above chart recently on their site. Great move on two levels.
1. It got me back to their site and considering their product for the first time in 6 months.
2. Even if it is a parlor trick, and you question the reliability of the data, it is the direction that the mortgage/lead gen industry needs to move in. Regardless of the motives of Root, Leadpoint and others seeking to create an exchange for mortgage leads, the industry is still distributed by brand, as evidenced in this chart. This type of competitive intelligence must be developed to the point that it is reliable. Is greatly needed and appreciated.
Posted by Admin at Tuesday, April 10, 2007