That's the prediction from /Root chairman Lew Ranieri at invite-only demonstration today of the firm's new portal for mortgage lead buyers and sellers.
The firm hopes to make exchange for leads, and is backed by some significant venture capital.
Ranieri, who is credited with helping invent the market for mortgage backed securities, let a discussion about his background in developing market exchanges, and why he thinks there is a significant opportunity creating one for the lead generation industry.
But don't worry, you can keep on spammin' and jammin' - /Roots system quantifies quality only by seller or by lead attributes - and not by publisher.
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