Man, I've been obsessed with CSCA short codes. First it is a travelling laundry detergent bus pleading with me to text them, then the HSBC around the corner from where I live is hosting a "beauty pageant" in the window of the bank, as part of their point of view marketing campaign, where you can text your opinion to a 5 digit sms short code and they will post it on their website. I want to be the guy that blows their ad budget on models and text messages. When's the launch party at Marquee??