Saturday, June 10, 2006

Call Almighty

Did you notice all the 800# numbers appearing on pay per click ads? Who says the call is more expensive than online fulfillment? In my biz, it is cheaper.

Despite all the efforts to "automate" the loan sales process, we still live in a world where the phone needs to ring and customers want to speak to a salesperson.

Forrester has confirmed this again. No surprises here.

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